Reputation & crisis counsel
Helping leaders see the full environment, make sound decisions under pressure, and protect the relationships that matter most.
Strategic communicator. Reputation counselor. Educator.
Helping leaders navigate complexity, protect trust, and communicate with clarity.
For 36 years, I’ve advised organizations and leaders through moments that shape reputation, trust, and public understanding.
- 36
- Years in practice
- Hundreds
- Of organizations counseled
- 2009
- PRSA Chair & CEO
AboutClarity before communication
Communication is not simply what an organization says. It is how an organization understands.
I help leaders make sense of complex environments—then act and communicate in ways that strengthen trust. That work sits at the intersection of strategy, reputation, crisis preparedness, information integrity, and human judgment.
My perspective has been shaped by agency leadership, service to the public relations profession, and the classroom. Each reinforces the same lesson: credibility is not claimed. It is earned through what organizations do, how they decide, and how clearly they explain.
WorkWhere I focus
Counsel for consequential moments and changing environments.
The tools evolve. The responsibility remains: understand the terrain, make better decisions, and preserve the conditions for trust.
Information integrity
Addressing misinformation, synthetic influence, AI-era credibility, and the systems organizations need to earn and preserve trust.
Education & leadership
Translating decades of practice into useful frameworks for communicators, executives, students, and the next generation of the profession.
Practice + education + serviceCurrent perspective
One career, viewed through three lenses.
Agency practice tests ideas in real time. Education sharpens the questions. Professional service holds the work to a higher standard.
Executive Vice President
SCG Advertising + Public Relations
Chief public relations counselor and strategist, advising a diverse client base across sectors and overseeing the agency’s public relations practice.
Co-Academic Director
Rutgers School of Communication and Information
Helping lead professional communication certificate programs that connect rigorous instruction with the realities practitioners face.
Past Chair & CEO · Fellow
Public Relations Society of America
A career of service focused on ethics, advocacy, education, information integrity, and advancing the profession.
“The communicator’s role is expanding: from producing content to helping people and institutions understand the information environment itself.”
Selected milestonesA career of practice and service
Experience matters most when it improves the next decision.
- 2009
PRSA Chair & CEO
Led the world’s largest professional organization for public relations practitioners.
- 2011
PRSA College of Fellows
Inducted into the profession’s community of senior leaders and mentors.
- 2018
JCOC participant
Selected for the U.S. Department of Defense’s Joint Civilian Orientation Conference.
- 2024
Patrick Jackson Award
Received PRSA’s award for distinguished service to the Society.
- 2025
PR Professional of the Year
Recognized by the Public Relations Society of America’s New Jersey Chapter.
IdeasWriting on trust, ethics, AI, and the profession
Notes from the changing information environment.
View all articlesEssay · 2025
Another Frontier for the PR and Communications Profession
Why communicators must evolve from content creators into information architects—designing and safeguarding the systems through which credibility is built.
Read more Essay · 2021To Serve the Public Good, PR Pros Can Help Stop Disinformation
A call for communications professionals to move beyond reactive correction and use behavioral science to help people make better decisions.
Read more Professional guidanceThe Ethical Use of AI for Public Relations Practitioners
Co-authored guidance for transparent, accountable, human-led use of artificial intelligence across public relations practice.
Read moreLet’s connect